Tayne's Transformative Music Video Trilogy: A Poignant Exploration of Self-Discovery and Acceptance

Industrial noise pop trio Tayne has recently debuted their music video for the track "In This Trend," the second installment in a captivating trilogy of videos that began with last month's "Down." Directed by Leif Johnson, this latest offering delves into the personal journey of vocalist and bassist Matthew Sutton, whose own father's experiences have inspired the thematic arc of the trilogy.

Unraveling the Complexities of Self-Transformation and Acceptance

Crafting a Visceral Musical Experience

Sutton's commentary on the creative process behind "In This Trend" reveals a deliberate intention to evoke a sense of disorientation and unease. "With a post-punk ethos in mind, we wanted this song to feel like every payoff was another massive climb. The chorus is almost an anti-chorus, it's angular and grinding." This deliberate choice to create a "nauseating" and "self-deprecating" musical experience mirrors the emotional turmoil and inner conflict that Sutton's father navigated during his personal transformation.

Exploring the Trilogy's Thematic Arc

The three-part music video trilogy, as Sutton explains, is a reflection of his father's journey of self-discovery and acceptance. "The artwork and music videos leaned into telling a story based on my own father's conflicts with love. My dad being a family man, married with kids, and then realizing he was gay, coming out, navigating those tribulations and transforming his life and finding love and acceptance again." Each video represents a distinct phase of this transformative process: "The Conflict," "The Transformation," and "The Acceptance/Celebration."

Honesty, Courage, and the Transformative Power of Self-Reflection

Sutton's father's experiences have deeply inspired the thematic core of the trilogy, as the vocalist reflects on the immense weight and pain that accompanied the necessary steps towards self-discovery and acceptance. "Understanding the conflicts in his life and love, my dad made tough decisions to drastically change aspects of it. Being honest and true to himself as well as others carried so much weight and I'm sure it was painful for everyone involved. These necessary steps, although damaging to a life he had, were addressing those conflicts going forward and I think it's a massive inspiration of just being honest, looking in that mirror, and seeing what's staring back at you."

The Transformative Power of Art and Music

Through the lens of Tayne's music video trilogy, Sutton's father's personal journey has been elevated to a universal narrative that resonates with audiences. The band's commitment to crafting a visceral and emotionally charged musical experience, coupled with the thematic depth of the trilogy, underscores the transformative power of art and music in exploring the complexities of self-discovery and acceptance. By sharing this deeply personal story, Tayne invites listeners to reflect on their own journeys of transformation and the courage required to confront the truths that lie within.